Le Grand Prix de la beauté ELLE Québec/ELLE Canada 2023 !
It's noon on October 11th, 2023. We are leaving the IDC DERMO headquarters in Quebec City for Montreal. The three of us are Samuelle, Communications and Marketing Coordinator, Frédérique, Sales Marketing Manager, and Nancy Labonté, Skin Care and Cosmetics Specialist. We're on our way to see Cécile, the Marketing Director, who lives in the city. We're all excited, on our way to a great evening: the Grands Prix de la Beauté 2023 Gala. Would we have the great honor of winning one of these prestigious awards again this year?
You have to submit the product(s) you want to present at the beginning of the year, and then you go to the gala in October not knowing if your product has been selected as a finalist. That's part of the excitement!
During these months, Elle Québec and Elle Canada magazines work hard to test hundreds of products. In fact, 600 jurors (men and women) across Canada blindly test the best products in the beauty industry and vote for their favorites. These judges are randomly selected from thousands of consumers who submit their entries. Each judge receives disguised beauty products. It is impossible for the judges to know which products they are using. They have 11 weeks to test and evaluate these products using an online diary.
The products with the highest average score will be crowned overall winners in their category.
In short, when the category in which we had submitted our product appeared on the screen, I said to myself, "If we're finalists, that's already a victory! Over the microphone we hear, "And the finalists are: IDC Dermo's 16-in-1 EXPRESS Multi-Action Global Anti-Aging Cream." I kind of lost track of who the 2nd finalist was, all I could think of was "Ah well, we want to win!".
"And the big winner in 2023 is IDC DERMO. "
I felt the whole of Quebec shouting with us. Because yes, making 100% Quebec cosmetics that compete, and win, against the best international brands, well, we have something to celebrate.
And this year, we're celebrating in triplicate, as this cream wins the Grand Prix de la Beauté Elle Québec/Elle Canada for a 3rd consecutive year, no less!
Let me introduce you to, or represent, this gem of a product.
In cosmetics, when we talk about "all-in-one" creams, we often think that concessions have to be made to offer a product with multiple actions. A single product certainly can't meet all our skin's needs. Well, now it can.
IDC redefines what an all-in-one skincare product should be: a cream that combines an anti-aging serum with an anti-pollution moisturizer. A cream that can be used as a night cream and a day cream, and applied to the face, eye contour and neck.
That's what EXPRESS Multi-Action offers. A single product that replaces 7 and a unique formulation that simultaneously targets the 16 causes of skin aging, thanks to our REGEN(16). This 16-in-1 global anti-aging cream is formulated according to a unique methodology patented by IDC DERMO: an approach and know-how that targets all the signs of cutaneous aging and dehydrated skin on the face, neck and eye contour. Its formulation incorporates highly active ingredients such as hyaluronic acid, peptides, anti-aging plant extracts and organic essential fatty acids.
This silky, melting cream simultaneously targets fine lines & wrinkles, loss of firmness, pigmentation spots, hydration, redness, puffiness and dark circles.
In a clinical test, 93% of women found their skin smoother and more beautiful in just 4 weeks. It's easy to see why this product stands out on every level, even when tested blind!
In short, on October 11, it was with a heart full of pride and a head full of new memories that we left this beautiful evening. Thank you to Elle Québec/Elle Canada for allowing so many products and companies to be known and recognized not for their marketing and promotional campaigns, but rather for what should always be at the root of all products: their effectiveness and the happiness they bring to consumers.